Just another example of conflicting headlines on the same day, May 15, 2017, and why AgTech Perception is so hard! Where does #AgTech monetize investments and create farm value? This is why IN10T was created and our goal is to solve that problem and the answer is different to many groups. What are your thoughts? Tell us
As the Agriculture Industry adds sensors this will generate more data. The team at IN10T is focused on adoption through use cases and analytics. Interesting article describing the potential future of Soil Testing. (Full Article) Soil Testing Needs Sensors To Get More Accurate We are entering a very exciting time in agriculture. With so many great software platforms and data collection tools we are on the cusp of unlocking some really deep, profound information and management techniques like we’ve only dreamed of before. Being able to stack several layers of data on top of each other begins to tell an interesting story at angles that we weren’t able to look at until now. This is great stuff and is really interesting until we realize one huge, uncomfortable truth about the very foundation of our data: our soil tests really aren’t all that accurate. – Ben Johnson is the Precision Farming Coordinator at Ag View FS in Princeton, IL.
Our company, IN10T, was recently working on a project around the timing of customer communication. One part of the project was to look at when businesses talk with their customer’s. Below is a sample data set we ran for a specific group in Agriculture. (Sample included 100 Twitter Users with expressed interest in #AgTech) Suggested timing for highest Customer Engagement Next, we looked at Ag Businesses with excellent brand value to determine when they talked to customers via twitter. Here are two samples from over 100k follower Ag Companies When Ag Companies Communicate via Twitter Assuming, the customers are growers (Farmers), it would make sense to look at when this group is engaging online right? (yes this sample size 2 but interesting for demonstration via a blog post) When Farmers Communicate via Twitter The good news is Wednesday is a common theme!!! Time of day is where we see delta’s but probably not unexpected. So What? There is a gap between companies and customers communications This graphic shows the gap: So yes, companies can hire an agency to schedule tweets for 10pm but is that really communicating with our customer? Food for thought….
The drive for efficiency through innovation is alive and well, and more important than ever…What’s next?
In10t is an agile team with a very unique leadership team helping companies solve problems. In10t has experience solving for: Adoption (product and platform) Product commercialization, Startups, Strategy, Sentiment, Customer Journey, Grain Marketing, Predictive modeling, Agronomy, Data Analytics, Business development and Signal processing. This experience, wrapped up in small team, allows organizations to solve current problems in your digital Ag. space with a developed and proven team.
What we do: In10t provides both Agronomic field research and Digital Market Intelligence. On-Farm Research helps companies and growers run large scale projects on multiple fields connecting several data sources producing neutral and unbiased results and outcomes. The In10t system works for Agronomic products, Software and Equipment. Digital Market Intelligence helps executives running organizations see real-time customer feedback, competitors updates, market response to specific products most importantly customized filters on the information and insights they need while making strategic decisions